Why Independent Artists Should Prioritize Getting Their Music Videos on TV

Getting your music videos on television might seem like a challenge in today’s digital age, but for independent artists, it remains one of the most powerful ways to reach a wider audience and build a lasting career. Television offers unique advantages that music streaming platforms and social media cannot fully replace. This post explains why independent artists should focus on getting their music videos on TV and how it can boost their visibility, credibility, and fan engagement.

Music video playing on a television in a living room

Television Reaches Diverse and Engaged Audiences

Television still commands a large and diverse audience that spans different age groups, locations, and interests. Unlike online platforms where content is often filtered by algorithms, TV programming reaches viewers who might not actively search for new music but are open to discovering it. For independent artists, this means:

• Access to new listeners who may not follow music trends online

• Exposure to viewers in local, regional, national, and worldwide markets through a music video channel like Just Vibin' Media.

• Opportunities to connect with audiences who prefer traditional media (now through smart tv's).

  
  

Television Adds Credibility and Professionalism

Having your music videos on television signals professionalism and quality. It shows that your work meets broadcast standards and that you are serious about your career. This credibility can open doors to:

• Booking better gigs and festivals

• Attracting media coverage and interviews

• Collaborating with other artists and industry professionals

  
  

Many independent artists have found that TV exposure leads to invitations to perform on local TV shows or music events, which further boosts their profile. The prestige of being on television can also help when pitching to record labels or sponsors.

Music Videos on TV Create Strong Visual Impact

Music videos are a powerful storytelling tool. When shown on a large screen with high-quality sound, they create a memorable experience for viewers. Television offers a controlled environment where your visuals and music can shine without distractions like pop-up ads or notifications. This helps independent artists:

• Showcase their artistic vision clearly

• Highlight their brand and style consistently

• Engage viewers emotionally through compelling visuals

  
  

For instance, a well-produced music video aired on a music video tv channel can leave a lasting impression, encouraging viewers to seek out more of the artist’s work.

Television camera filming a music video on set

How Independent Artists Can Get Their Music Videos on TV

Getting your music videos on television requires strategy and persistence. Here are practical steps independent artists can take:

• Research local and regional music channels that accept submissions from independent artists

• Submit your videos to music video shows, public access TV, and community channels

• Attend music industry events and network with TV producers and programmers

• Use professional video production to meet broadcast quality standards

• Consider partnering with music video distribution services that specialize in TV placements

  
  

Many independent artists have successfully used these approaches to get their videos aired. For example, submitting to a local music video show helped one artist triple their concert attendance within months.

Television Complements Online Promotion

Television should not replace online efforts but rather complement them. When your music videos appear on TV, promote those appearances on your social media and website. This cross-promotion:

• Drives viewers to your online platforms

• Increases video views and shares

• Builds a stronger, multi-channel presence

  
  

By combining TV exposure with digital marketing, independent artists can maximize their reach and engagement.

Final Thoughts on Prioritizing TV for Music Videos

Television remains a valuable platform for independent artists to showcase their music videos. It offers access to diverse audiences, builds credibility, and creates a strong visual impact that digital platforms alone cannot match. By focusing on getting their music videos on TV, independent artists can open new doors, grow their fan base, and strengthen their careers.